Last week, the Pew Research Center released new data indicating that fewer Americans are married than ever. More than a third of black people older than 25 have never been married, even though they say they would like to be.
Black professional women, in particular, struggle to marry, continuing a trend that has been true for years: Could technology help to improve the marriage prospects for black professionals? When OKCupid analyzed its own datait found domen black men and women get fewer responses than their counterparts from other ethnic groups.
Black women search social network dating is consistent across platforms. The odds on online dating sites are consistently stacked against black users.
Several sites have sprung up to cater specifically to the black community, including Black People Meet, Black Planet, and Black Singles. But Tona and Ayeni believe that these sites are not meeting the needs of educated and high-earning black professionals.
Tona and Ayeni say fating unlike the OkCupids of the Internet, their business model focuses on a highly specialized demographic. They compare themselves to other niche sites like Farmers Only or JDate.
They chose to make the platform mobile-only in order to better target this demographic. The app also relies on geolocation so that users can filter how far away potential matches will be.
This means that single black professionals could potentially meet people while on business trips, since many target users spend a lot of time traveling for work. That said, they are trying hard not to frame it as a hookup app, along the lines of Tinder.
The MELD interface allows users to spend more bhabhi hot dance creating detailed profiles, rather than relying primarily on pictures. But more than just creating a dating app, Tona and Ayeni are trying to help to change the way that black people are perceived in society.
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